First, if you have not already done so, go online. This means selecting an Internet service provider (ISP) that will provide you not only with dial up connections, but web space and email accounts. If you already have email, your current ISP may have already given you a web space that is sitting empty. The Mouse Pad can provide can provide web space, or consultation as you select a web space provider.
Many clients will register a personalized URL or Internet address for your business so that their address will read "yourcompany.com". The domain names are registered through INTERNIC and the domain name registration fees are paid to them, $70 for the first two years. If you already have an ISP, you need to talk to that ISP to find our what their fee structure is for domain name serving and hosting a site. These domain name serving and hosting fees are included if you are using the The Mouse Pad as you web space provider.
The next step is to design the web pages that make up your site. For a fixed price of $285, The Mouse Pad will meet with you to determine the scope of the work involved. The client provides all copy and graphics, either on disk or ready to scan. In many cases, this involves taking print material already in use by the client and adopting it for the web. The package price includes three to five pages, with only one to two graphics per page.
The first page is the splash screen or front door to your business. It typically contains the company logo, contact information, and a navigation aid for the site.
The package price includes one to three content pages. Content pages might include: product information, employee profiles, newsletters, price lists, special offers, event calendars, and links to other sites.
The response page included with the package acts as a response card for visitors to fill out. When they are finished, the information is emailed to your account. This is not a secure page for shopping or placing orders. For a secure page, use the custom design page.
There is a two week evaluation period after publication, during which The Mouse Pad will make reasonable changes at no additional cost.
Site promotion of your site to the major search engines (including Yahoo!, Alta Vista, HotBot and Web Crawler) is essential for visitors to find your site. The Mouse Pad provides this
at no additional cost.
A site that is interesting and has up-to-date information will generate
more visitors than a site that does not stay updated. If the client chooses
not to maintain and administer the site, The Mouse Pad can do this for a $55 monthly fee. This fee includes text based updates only.